It's still surprising to see that even in today’s visually-driven world, many companies, brands, and architects don’t seem to give professional photography the attention it deserves. You’d think with all the emphasis on presentation and image, especially when launching new projects or showcasing design work, that this would be a no-brainer. But somehow, even big names in industries like architecture and design are still relying on quick snapshots rather than taking the time to hire a professional photographer. This happens even in fields where how something looks is the primary focus. Why?
One reason is that people seem to think photography is easy. With smartphones that can take decent pictures in automatic mode, there’s a false sense that anyone can take a good photo. A quick tap and you’re done, right? But this overlooks just how much skill goes into capturing images that not only look good but also communicate something more—the story, the design, the craftsmanship. Details like proper exposure, straight vertical lines, accurate colors, and good composition take a trained eye and a lot of technical knowledge. It’s not just about pointing and shooting; it’s about knowing how to capture the essence of a space, a product, or a brand.
Then, there’s the issue of budget. Even companies with substantial resources sometimes treat photography as an afterthought—something to cut corners on when the budget gets tight. They assume a quick shot will do the job just as well as hiring a professional. But that thinking doesn’t take into account the potential return on investment. High-quality images can elevate a brand or project in ways that amateur photos simply can’t. They help create a visual identity and make an impact on the audience. Poor images, on the other hand, can detract from the hard work and care that went into the project in the first place.
Speed is also a factor. We live in a world where everything needs to be done yesterday. Businesses often rush to push out new designs, products, or projects and opt for a quick fix instead of taking the time to properly showcase their work. The “just get it out there” mentality means that a phone photo, taken in a hurry, is often seen as good enough. But in reality, rushing this step could undermine the entire presentation. There’s a lot to be said for doing things right the first time, and investing in professional photography is part of that.
A big part of the problem is that many people, even in visual industries, don’t fully understand how much good photography can impact perception. In fields like architecture or branding, the way something is photographed can completely change the way it’s seen. A well-shot image brings out the beauty of the design, highlights the key elements, and draws people in. A poorly shot one can make even the most well-designed space look unremarkable. It’s an art form, and it deserves to be treated as such.
You only have to look at Airbnb to see just how much of a difference professional photography can make. When they first started offering professional photos to their hosts, bookings shot up for those listings. It makes sense: people are drawn to well-lit, beautifully composed images because they can imagine themselves in the space. The right photo can sell an experience, a mood, and ultimately lead to more bookings or sales. It’s the same with any industry—whether you’re trying to rent out a home, sell a product, or showcase your architectural design. The visual impact is often what makes the sale.
There’s also something to be said for the message that professional photography sends. It’s not just about making things look good, it’s about showing that you care about your work and the details that went into it. When a company, brand, or architect invests in high-quality images, it reflects the level of care they take in their work. It says, “We value what we’ve created, and we want to present it in the best way possible.” Companies like Apple or luxury fashion brands understand this—they invest heavily in their visuals because they know it’s an extension of their brand. The photos they release aren’t just pictures, they’re part of the narrative they’re building.
It’s a bit baffling that in a competitive market, especially in a place like London, where standing out is key, some firms still settle for less when it comes to photography. With so much competition, professional photography is a simple way to differentiate yourself. A well-composed, striking image can be the thing that makes people stop and pay attention. It’s an opportunity that too many brands miss out on when they decide to go with a quick phone snapshot instead.
In the end, the decision not to invest in professional photography often comes down to a combination of misunderstanding its value, budget concerns, and a desire to get things done quickly. But as Airbnb’s success has shown, there’s no replacement for the skill and attention to detail that professional photographers bring to the table. Especially in industries like architecture, design, or branding, where visuals are everything, good photography shouldn’t be an afterthought—it should be essential.
It’s not just about taking a pretty picture; it’s about showcasing the work, the effort, and the vision behind it all. Professional photography gives your project the care and respect it deserves, ensuring it’s seen in the best possible light—both literally and figuratively
Comments